Privacy Policy

Tusler Tours – London Ale Trails

  1. Introduction

Tusler Tours respects your privacy and is committed to protecting your personal information.

This Privacy Notice explains how we collect, use, store and protect your personal information when you visit our website, make an online booking, contact us or participate in one of our guided walking tours.

We handle personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended.

  1. Who We Are

Tusler Tours is a sole-trader business operated by Gary Smith, providing guided walking tours exploring the history, heritage, historic pubs and brewing traditions of the City of London.

For data protection purposes, Gary Smith is the data controller responsible for deciding how and why personal information is processed.

Business name: Tusler Tours
Business owner and data controller: Gary Smith
Website: www.tuslertours.com
Email: info@tuslertours.com

  1. Personal Information We Collect

Depending on how you interact with us, we may collect:

  • Booking information: your name, email address, telephone number where provided, booking reference, tour date and number of participants.
  • Payment information: payment confirmation, transaction references, amounts paid and refund information.
  • Enquiry and correspondence information: information you provide when contacting us about a tour, booking or complaint.
  • Accessibility information: details you voluntarily provide so that we can consider accessibility requirements or reasonable arrangements.
  • Technical information: limited information generated when you visit our website, such as browser details, device information, security logs and IP address, where collected by our website or service providers.

Please avoid sending unnecessary sensitive or medical information when making an enquiry.

  1. How We Use Your Information

We use personal information to:

  • Process bookings and payments.
  • Send booking confirmations and tour information.
  • Communicate meeting points, timings and necessary changes.
  • Respond to enquiries and manage cancellations or refunds.
  • Consider accessibility requirements where practicable.
  • Maintain business, financial and accounting records.
  • Protect our website and investigate suspected misuse.
  • Deal with complaints, disputes and legal obligations.
  • Send relevant marketing communications where permitted by law.

We will only use your information where we have an appropriate lawful basis and will not use it for unrelated purposes without providing further information where required.

  1. Lawful Bases for Processing

We rely on the following lawful bases, depending on the circumstances:

Contract: to process your booking, administer payment and deliver the tour you have purchased.

Legal obligation: to comply with applicable accounting, tax and other legal requirements.

Legitimate interests: to manage our business, respond to enquiries, maintain security, keep appropriate records and handle complaints, where these interests do not override your rights.

Consent: where you have agreed to a specific use of your information and consent is required, such as certain marketing communications or non-essential cookies.

Where processing relies on consent, you may withdraw it at any time.

  1. Online Payments

Bookings and payments are made through the Tusler Tours website. Payments may be made using PayPal or a credit or debit card through the payment facilities available at checkout.

PayPal and any other payment service providers involved may process personal and transaction information in accordance with their own privacy policies.

We may receive confirmation of payment, transaction references and information needed to administer your booking or issue a refund.

We do not intend to store full payment card details ourselves.

For further information about how PayPal handles personal information, please consult the PayPal Privacy Statement.

  1. Sharing Your Information

We do not sell your personal information.

We may share relevant information with service providers where necessary to operate the business, including:

  • Payment providers, such as PayPal.
  • Website hosting and booking-system providers.
  • Email and communication providers.
  • IT and website security providers.
  • Accountants, insurers or legal advisers where appropriate.
  • Public authorities where disclosure is required or otherwise lawful.

We will only share information that is reasonably necessary for the relevant purpose.

Some providers may act as independent data controllers rather than processing information solely on our behalf.

  1. International Transfers

Some third-party providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take any steps required by applicable UK data protection law, including relying on an appropriate adequacy decision or safeguard where necessary.

You may contact us if you would like further information about relevant international transfers.

  1. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary.

Our intended retention periods are:

  • Booking records: normally up to one year after the tour, unless a longer period is justified.
  • Financial and tax records: for the period required by applicable legal and accounting obligations.
  • General enquiries: normally up to 1 month after the enquiry has concluded.
  • Complaints and incidents: for as long as reasonably necessary to resolve the matter and address any associated legal or insurance requirements.
  • Marketing preferences: until consent is withdrawn or the information is no longer needed, subject to retaining limited records to respect opt-outs.
  • Technical and security logs: for periods appropriate to security, operational and legal requirements.

These are proposed retention periods and may vary according to the circumstances. Information will be securely deleted or anonymised when it is no longer required.

  1. Cookies and Website Technologies

Tusler Tours does not intentionally use website analytics or behavioural advertising.

However, our website and third-party services may use essential cookies or similar technologies to support website functionality, security, online booking or payment processing.

We will review the technologies used on our website and provide appropriate information about them. Where the law requires consent for non-essential cookies or similar technologies, we will obtain that consent before using them.

You can manage cookies through your browser settings, although disabling certain cookies may affect website functionality.

If analytics, advertising or other non-essential tracking is introduced in the future, this notice and any required cookie controls will be updated accordingly.

  1. Marketing Communications

We may occasionally wish to share information about new tours, special events or other relevant activities.

We will only send electronic marketing communications where we have an appropriate lawful basis and meet any consent requirements under applicable law.

You can unsubscribe from marketing emails using the unsubscribe link, where available, or by contacting info@tuslertours.com.

Essential communications relating to an existing booking will continue where necessary.

We do not sell customer email addresses to third parties for marketing purposes.

  1. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include access controls, secure passwords, software updates, reputable service providers and appropriate record-keeping practices.

No electronic transmission or storage method can be guaranteed to be completely secure. If a personal data breach occurs, we will investigate and take any action required by law.

  1. Your Data Protection Rights

Under UK data protection law, you may have the right to:

  • Access the personal information we hold about you.
  • Correct inaccurate or incomplete information.
  • Request erasure of your information in certain circumstances.
  • Request restriction of processing in certain circumstances.
  • Object to processing based on legitimate interests and to direct marketing where applicable.
  • Request data portability where the legal conditions are met.
  • Withdraw consent where processing is based on consent.

These rights are subject to legal conditions and exceptions. For example, we may need to retain certain records to comply with legal obligations or deal with legal claims.

To exercise your rights, contact info@tuslertours.com. We may need to verify your identity before responding.

We will respond within the applicable legal timeframe, normally one month.

  1. Complaints

If you have concerns about how your personal information is handled, please contact us first so that we can investigate.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

Website: ico.org.uk
Complaints: ico.org.uk/make-a-complaint

You do not have to contact us before making a complaint to the ICO.

  1. Third-Party Websites

Our website may contain links to external websites, including pubs, historic attractions and payment providers.

We are not responsible for the privacy practices or security of third-party websites. Please consult their privacy notices when visiting them.

  1. Changes to This Notice

We may update this Privacy Notice to reflect changes in our business, website, service providers or legal obligations.

The latest version will be published on www.tuslertours.com with the date of the most recent update.

  1. Contact Us

For questions about this Privacy Notice or the use of your personal information, please contact:

Gary Smith
Trading as Tusler Tours
Email: info@tuslertours.com
Website: www.tuslertours.com

We will be happy to assist with your enquiry.

Scroll to Top